Etihad explores deeper cooperation with China Southern

Since the start of their partnership in 2012, Etihad Airways and China Southern Airlines have been working together to create opportunities for travelers between the two countries. As the two airlines continue to grow and strengthen their relationship, Etihad has now announced plans to further explore ways to cooperate, offering even more benefits for passengers.

1. Etihad Strengthening Ties with China Southern

Etihad and China Southern have long been mutual partners in airline loyalty programs and cabin services, but 2019 saw a shift in the relationship between the two airlines. In a further effort to strengthen the bond between the two industries, Etihad and China Southern have launched a new reciprocal codeshare agreement, increasing the common routes between the two by quite some extent.

Etihad will now place its ‘EY’ code on China Southern’s domestic services, as well as additional flights from China and to other cities in the Asia Pacific region. In return, China Southern will place its ‘CZ’ code on many of Etihad’s flights within Europe and the Middle East, as well as select destinations in Southeast Asia. This new agreement has gone into effect as of July 5, 2019 and aims to strengthen the relationship between both countries even further.

• Passengers with membership in either one of the two loyalty programs will now receive mutual benefits.
• Etihad and China Southern are cooperation in other areas, such as cabin services.

2. Exploring Opportunities for Deepened Cooperation

Embrace Challenges, Focus on Solutions

The future presents an unparalleled opportunity to explore deeper levels of cooperation. Taking a problem-solving approach builds bridges and creates pathways towards collaboration. With a common language and understanding of the challenges, we can move forward to come up with achievable solutions:

• Develop a shared vision for the future
• Understand the various dynamics between different actors
• Establish mutual trust
• Build a collaborative platform for sharing ideas

A willingness to stay open and accept different perspectives can be an invaluable driver for success. It’s important not to limit ourselves and strive to nurture diverse ideas by going beyond the standard conventions. It requires a well-rounded approach that gives equal attention to both big picture thinking and practical considerations. This way we can play an active role in endorsing shared goals, creating sustainable partnerships, and enriching the overall cooperative experience.

3. Boosting Connectivity Through Partnership

Businesses are realizing the power of collaboration to become successful and create the best outcomes possible. More and more, they are partnering with other businesses – both large and small – to create a unified and cohesive effort. Such mutually beneficial partnerships can help to boost connectivity and access to resources, and open up a number of possibilities.

A great way to boost connectivity is through strategic partnerships. This allows businesses to tap into each other’s expertise and resources, to make progress faster. By capitalising on the collective diversity of experience and knowledge, businesses can come up with innovative ideas and fresh solutions. For instance, a large company might partner with a small business or a start-up to enrich its offerings and gain a competitive edge:

• Cost savings – The teams can collate resources and skills, which leads to cost savings.
• Crisis management – The combined teams can tackle challenges more quickly, reducing the impact of any crisis.
• Knowledge sharing – Multiple minds bring different ideas and perspectives to the party, creating a learning ecosystem for everyone.

In short, businesses that join forces to share ideas, knowledge and resources can come up with fresh insights and ideas, enabling them to outperform their competition. This is why it has become increasingly essential for businesses to form meaningful partnerships with other businesses, to ensure long-term success.

4. Securing a Future of Flights and Friendship

For flights and friendship to have a prosperous future, security must be a high priority. Although the two are quite different, implementing effective safety policies for passengers and crew can help to ensure future safety of both.

passengers: It is important to maintain a secure atmosphere for airline passengers by guaranteeing their comfort, ability to move about the plane, and access to necessary items prior to and during the flight. Some effective ways to accomplish this include:

• Keeping all checked baggage safe and secure through the creation of a detailed and secure baggage handling process
• Ensuring that everyone has a secure and comfortable seat to sit in during the flight
• Providing access to basic amenities like food and beverage, entertainment, and restrooms at a reasonable cost
• Making sure there is an efficient and secure boarding process, with appropriate security personnel visible to support passengers and ensure their safety

Crew: Friendship between crew members is of the utmost importance for a safe and successful flight. Strong bonds of trust and camaraderie allow for critical communication to occur between pilot and crew, allowing for seamless and efficient work as a team. Ships staff should also be regularly educated and trained on the legal uses of onboard communication systems and other safety protocols. Further safety steps to ensure a secure, supportive workplace for crew include:

• Regularly checking logbooks and paperwork for accuracy, to confirm the maintenance of best practices and prevent any risks
• Conducting regular practice drills to test emergency protocols and communicate frequently
• Encouraging mutual respect and positive language between crew members
• Working to ensure everyone understands and adheres to the airline’s safety procedures

Etihad and China Southern are continuing to team up to offer new and improved opportunities for travelers and business alike. Their collaboration is likely to produce greater benefits for the two countries. The two companies have opened the door to a new era of deeper cooperation, offering boundless potential for the future.