Ascott to open 70 properties globally this year

As global travel resumes and the world starts striving towards a new normal, Ascott is ready to answer the call of wanderlusters around the world. This exciting news is that plans are officially in place to open an incredible 70 properties across the globe this year. With these ambitious openings, get ready to experience the world with a new perspective!

1. Ascott Acquisition Augurs Global Expansion

Ascott’s acquisition of London-based serviced residence company, Colebridge, has set in motion a slew of global expansion plans. Ascott is joining hands with Orchard Street Investment Management to acquire a portfolio of 97 serviced residences. It is the single largest investment by Ascott to date and the move into London will bolster its position as the world’s largest international serviced residence owner-operator with over 700 properties across 147 cities.

This acquisition further allows Ascott to serve more guests than ever with rentals in prime locations across Europe, North America, Asia Pacific and Middle East. The portfolio comprises four London-based serviced residences, including Citadines Islington and Citadines High Holborn. It also includes Ascott’s foray into new cities in the UK such as:

Liverpool:Staycity Aparthotels – The Zanzea Building
Birmingham:Staycity Aparthotels – Arcadian Centre
Edinburgh:Cityrooms – Eyre Place

The purchase furthers Ascott’s commitment to strengthen its presence in key cities, parks, and airports. These strategic locations are integral to corporate travellers who have increasing demands for seamless services, flexible stays and comfortable, convenient accommodations in their journeys.

2. Glittering Additions to Ascott’s Global Property Portfolio

Ascott is looking to add a touch of sparkle to its global property portfolio with the addition of two glimmering new residences.

The first is a luxury property located in the heart of Singapore, which is a global business hub. This residence offers guests the chance to indulge in an unforgettable hospitality experience in one of the world’s most vibrant city-states.
Next up is a residence in Kuala Lumpur. Set within stunning modern architecture and commanding sweeping views of the city skyline, this is the perfect destination for a sophisticated city break.

The two new properties offer travellers luxurious and glamorous accommodation, as well as convenient access to sought-after destinations. With a touch of glamour, Ascott’s global property portfolio is going from strength to strength.

3. New Properties in Emerging Destinations Boost Investment Prospects

Real estate transactions, especially those related to investments, face the challenge of identifying the right property, in the right neighbourhood, that can guarantee maximum return on investment.
In the recent past, investors have begun to shift focus to emerging destinations. This is primarily due to the early-bird advantage that these locations offer. Let’s look at some of the benefits of investing in these new markets.

Urbanization – Emerging destinations have seen tremendous growth in terms of population and infrastructure. This has transformed these locations into potential business and investment hotspots, hence increasing the potential ROI for investors.
Decreasing costs – Early entry into these markets often brings with it competitive pricing for residential and commercial properties. This creates a viable option for investors looking for immediate returns.

Diversified portfolio
Reduced Risk
Capital Appreciation
Affordable Amenities

With the entry of big players into these new markets, developers are offering innovative projects at competitive prices and various other unique perks. Investing in these new markets also translates into owning a diversified portfolio, reduced risk, capital appreciation and access to affordable amenities like gyms and swimming pools. All of these factors enhance the investment prospects for emerging destinations.

4. Making Travel and Investment Dreams Come True – Ascott’s Ambitious Expansion Plans

One of the top hospitality and serviced residence companies, Ascott, has set its sights on even more ambitious expansion plans. It has launched several initiatives, making travel and investment dreams come true all across the globe.

The company has identified many key cities worldwide, such as Madrid, Berlin, London, Tokyo, Jakarta and Shanghai , to establish serviced residences. Ascott has also purchased a stake in a property in New York, of which 80% of it’s reserved for use by Ascott. Here is a quick look at some of the investments and initiatives that Ascott has:

Ascott’s purchase of a stake in the Dream Beacon Investment Trust in 2014.
Ascott’s acquisition of SA Serviced Residences Singapore — a second serviced residence in Singapore in 2014.
New buildings in Surabaya, Jakarta and Bandung in Indonesia in 2015.
New buildings in Beijing, Shanghai and Tianjin in China in 2016.

Ascott continues to look for more opportunities to expand their business and become a truly global hospitality leader. With their ambitions and investments plans, Ascott is ready for continued growth across the world. This year, Ascott is taking the hospitality industry to the next level and achieving another milestone with their commitment to open 70 new properties all over the world. With the bar being raised to the highest standards, Ascott is all set to become a worldwide favourite in the coming future.