Accor CEO Sébastien Bazin: design hotels for locals

From luxury hotels to design-focused projects, Accor CEO Sébastien Bazin is at the forefront of shifting the hospitality industry towards providing experiences tailored to the urban traveller. With an eye on creating hotels that are geared towards locals, don’t be surprised to see even further innovative projects coming from Bazin.

1. Accor CEO Sébastien Bazin: Designing Hotels for the Locals

Accor’s ambitions for its hotel network have been re-energized under CEO Sébastien Bazin’s leadership. In recent years, the company has focused on delivering an immersive experience to guests who are seeking to explore local culture. The objective is to create hotels tailored to each of their cities, giving travelers an opportunity to have an authentic experience with locals.

To do this, Accor has invested heavily in modernizing its properties and creating unique concepts for each region. The goal of this is to build closer ties with local businesses targeted at different market segments. Accor hotels have taken inspiration from local furniture and interior design companies, developing unique looks in each city using local craftsmen and artisans. Furthermore, it has established partnerships with local restaurants and cafés to give guests access to the most typical local cuisine.

• Local Product Offerings: Accor has worked with local providers to design its offerings and create a connection with a wider customer base.
• Authentic Experience: Its hotels have established partnerships with nearby cultural venues and restaurants to give guests the feeling of living like a local.
• Modernization of Properties: The company is investing heavily in the modernization of its properties to stay up-to-date with the market.

2. Crafting a Hospitality Experience for Everyone

In the world of hospitality services, crafting a top quality experience should always be the priority. Every detail of the hospitality process can help create a memorable customer experience. Here are some ways to craft a pleasant hospitality experience for all:

• Customer Service – Above all else, customers should be given attentive, friendly and helpful service. At any given time, an individual should always be available to assist.
• Impeccable Cleanliness – Keeping a clean and organized environment embodies an inviting atmosphere.
• Sensible Amenities – There should be guest amenities engrained with comfort in mind, such as cozy furniture and warm lighting.

A first-class hospitality experience is more than just high quality service or warm amenities, it speaks to an individual’s standing as it leaves a lasting impression of their visit. The goal should be to make every customer feel at home, while at the same time creating an atmosphere that’s a higher standard than they can find at home.

3. An Innovative Vision for Accor Hotels

Sustainable and Agile Development

Accor Hotels is pushing the boundaries of innovation in the hotel industry through sustainable growth and agile development strategies. Each of the 41 brands developed in-house by Accor offers innovative features to make guests’ stays comfortable and memorable, such as:

• AI-operations: using data to generate a personalized experience for each customer
• Eco-friendly hotel facilities and amenities: from water-efficient fixtures to eco-certified cleaning products
• Accor LIVE: an app-based service that allows guests to manage their stays on the go

The company is also investing in digital panel technologies and virtual reality to enhance the customer experience. From interactive check-in kiosks to virtual visits of the hotel rooms, Accor Hotels is transforming the hospitality landscape to provide an unparalleled experience for their guests every time.

4. Sébastien Bazin: A Visionary Leader for the Accor Group

Sébastien Bazin, Chairman & CEO of Accor, is a true visionary and leader. He has managed to lead the group in a phenomenal direction, successfully positioning Accor among some of the most prestigious hotel groups in the world. Here’s how:

• An Innovative Mindset: Bazin has instilled a forward-thinking culture based on innovation and creativity. With this mindset, Accor has been able to forge ahead of the competition, embracing the latest technologies to offer cutting-edge services and solutions to customers.
• Focused Strategy: An intense focus on driving growth and efficiency has been a key feature of Bazin’s leadership. He has established a strategy of continuously optimizing asset efficiency, capital allocation and expanding the Accor’s digital operations, all of which have served as the foundation of the group’s success.

Bazin’s leadership has been the driving force transforming the Accor group into the global powerhouse it is today. His ambitious vision and remarkable leadership have taken Accor from strength to strength.

Accor CEO Sébastien Bazin’s vision of reimagining hotels as an integral part of the local ecosystem has revolutionized hospitality. Bazin has changed the game and created an entirely new playing field. Through his work, Accor has been able to tap into the city’s pulse and create human-centered accommodations that are true representations of their locale. Along with this, Accor has enriched the lives of everyone involved. Bazin has certainly set the bar high for the industry.