May 18, 2023 Asiana-Korean Air merger meets objections From mutual investments to joint ventures and mergers, airline companies have sought to share resources and expand their global reach. The latest business proposal to come from the corporate world is the proposed merger between Asiana and Korean Air – a decision that has stirred up quite a few objections. Read on to learn more about this controversial aviation move. 1. Merging of Asiana and Korean Air: What Will It Mean? It’s no surprise that the Oneworld alliance is becoming even stronger after the merger of Asiana Airlines and Korean Air. Not only do both companies have a rich and successful past and a bright future, but the merger could also bring many benefits to Korean citizens in the form of a larger airline network and better service. Here’s what this merger could mean: Expanded flight services and destinations. The new airline will be able to offer flights to more destinations, covering a wider area and providing more options for travelers in and out of Korea. Increased access to loyalty programs. Loyalty programs from both carriers will be more accessibles across the two companies, offering travellers more flight benefits. Improved coverage and safety. With increased coverage, the two airlines will be better-positioned to provide even more safe and efficient flights to passengers. Better customer service. The merged airline will benefit from the experience of two experienced customer service teams, making travelling easier for the customer. Of course, the biggest benefit of this merger is the increased connectivity it will bring to Korea and its citizens. With the increased resources and coverage of both Asiana Airlines and Korean Air, passengers will be able to travel between more destinations and enjoy smoother, more efficient travel. In short, the merger between the two airlines could be a huge win for everyone in Korea. 2. Objections to the Asiana-Korean Air Merger The first notable objection to the proposed merger between Asiana Airlines and Korean Air was a consequence of anti-trust laws and the potential loss of competition among Korean carriers. Air carriers are a type of public good, one for which we have a de facto monopoly, so introducing a merger of this size could potentially lead to an illegal monopolization of air services in the country. As a result, the Ministry of Land, Infrastructure, and Transport have expressed clear opposition to the proposal. Another possible downside of the merger would be the economic costs associated with maintaining two fleets of planes. Currently, both Asiana and Korean Air operate a wide range of aircraft models, with differences in their sizes and capabilities. Merging these two fleets could, in effect, lead to reduced selection and reduced cost savings. This could be economically damaging if the combined airline cannot renegotiate its deals with other airlines. In addition, there are potential job losses associated with streamlining the two fleets. Potential monopolization of air services Economic costs associated with maintaining two fleets of planes Possible job losses associated with streamlining the two fleets 3. Examining Possible Benefits of the Proposed Merger The proposed merger is on the cusp of bringing about some major changes, and business folk from around the world are keenly watching. It is worthwhile to look at some of the probable benefits from the proposed merger and how it can affect those directly involved. Product Portfolio Expansion: One of the most obvious benefits is that the merged organization will have a much larger product portfolio. Through the merger, the organization will have access to products and services they were not able to offer before. Improved Market Resilience: Another potential benefit of the merger is that the organization will be able to better weather market downturns and periods of economic struggle. With a larger product portfolio, the merged organization will be able to cater to customers of all levels of affluence. Diversified Leadership: By merging with another organization, the company will likely be exposed to a more diverse leadership team—one that can draw on a wider range of experience and expertise to make decisions. These are just a few of the possible benefits that could come from the proposed merger. While not all of them have been confirmed, there’s significant potential for the organization to expand its operations, increase its market share, and provide better services to customers worldwide. 4. Is the Asiana-Korean Air Merger the Right Move? Korea’s two largest airlines, Asiana Airlines and Korean Air, will merge under a plan approved by the South Korean government in June 2019. Being the first aerospace merger in over 115 years of aviation history, the move poses a big questions: To tackle this issue, we need to look at the potential opportunities and challenges offered by the merger. On the one hand, it could be argued that the two airlines coming together will allow them to achieve greater economies of scale while optimizing their route networks and jointly tapping new markets. This could create more efficient operations and lead to lower fares for consumers. Moreover, it will produce a more competitive airline with greater market share against global competitors. On the other hand, the merger will have some downsides too. It could create a monopoly in the region, pushing up fares and jeopardizing the customer’s interests. There may also be daunting logistical and regulatory challenges to overcome in merging two different airline operations. It is not a task for the faint of heart. In the end, many are still divided on whether or not the merger is the right move and more time will be necessary to assess the implications. The story of the Asiana-Korean Air merger is an intriguing one, and the opposition to the merger is strong. As the details continue to emerge, it remains to be seen what, if anything, the future of the Asiana-Korean Air merger will be. Until then, the response to the proposal remains uncertain but the passionate objections to this merger are clear. Share this:TwitterFacebookLike this:Like Loading... Related Business Travel Tips