Lufthansa Group says 200,000 passengers have purchased Green Fares so far

In today’s world, many consumers are increasingly conscious of the environmental impact of their actions, including when it comes to airline travel. As many traditional airlines strive to become more sustainable, the Lufthansa Group recently announced that their efforts have been supported by 200,000 customers who have purchased their eco-minded ‘Green Fares’. Given the magnitude of this achievement, it’s clear that travelers are recognizing the importance of going green.

1. Lufthansa Group Embraces Sustainability with “Green Fares”

The Lufthansa Group is taking immense strides towards becoming leaders in sustainability. Recently, they have introduced a new initiative called ‘Green Fares’. It offers customers the opportunity fly responsibly with flight fares that are both affordable and good for the environment.

Green Fares provide lower ticket prices in exchange for carbon offset fees. Travellers get a chance to purchase tickets that are up to 20% cheaper than the average cost, while understanding that a portion of their contribution will go towards investing in sustainability projects that help to counter climate change.

The Lufthansa Group’s ‘Green Fares’ are:

• Business Friendly: Offering the same great deals as regular tickets, these fares are an economically viable way to help fight climate change.
• Visibly Eco-Friendly: Travellers receive a digital certificate that represents their impact and shares how their contribution has gone on to reduce emissions.
• Convenient: Fares can be conveniently booked via the group’s booking websites or mobile application.

This initiative is a part of the Lufthansa Group’s ambitious sustainability strategy that has set the goal of reducing their global atmospheric carbon emissions by 50%.

2. Consumer Demand for Sustainable Travel on the Rise

The tides of travel have been steadily changing in recent years, with the dawning of a more sustainable future. Consumers are increasingly demanding sustainable options when planning their trips, and the industry is responding in kind. Here are some of the ways sustainable travel is on the uprise:

• Eco-Friendly Accommodations: Accommodations with an emphasis on eco-friendliness and sustainability have become increasingly popular. Conservation-focused hotels, lodges, and guesthouses have become a popular choice for travelers looking to get closer to nature in a responsible manner.
• Reducing Food Waste: Sustainability-minded travelers are opting to reduce their food waste while on the road, joining the likes of volunteers-run hostels and eco-tours that are dedicated to reducing waste and promoting climate friendly habits.
• Carbon Neutral Shipping:The travel industry is also taking steps to become carbon neutral by using shipping companies that are actively working to reduce carbon dioxide emissions.

These are all important steps taken to make travel more sustainable. As travelers become more aware of their impact on the environment and society, the demand for sustainable travel will only continue to grow. Many countries are already doing their part to promote green travel by enacting policies that encourage travelers to reduce their carbon footprint. Companies are also investing in renewable energy sources and taking other proactive measures to ensure that their operations are as sustainable as possible.

3. 200,000 Passengers Have Purchased Lufthansa’s Green Fares So Far

2020 has been an unforgettable year. In the midst of international travel disruptions, Lufthansa has been a leader, setting an example with its Green Fares program. To date, the company has sold more than 200,000 Green Fares tickets, driving sustainability initiatives and providing passengers with the opportunity to do their part. Carbon offsetting projects included in the program are contributing to preserving resources and improving air quality.

Passengers opting for Green Fares are guaranteed support from the company in a range of areas, including:

• Real-time flight tracking for optimized routes
• High efficient aircraft selection, taking into account aircraft seating capacity and state of the art fuel-efficiency
• Shortening of flight routes for directness and to map routes according to prevailing weather conditions for optimal performance

Thanks to 200,000 individuals pledging to reduce their carbon emissions, Lufthansa’s Green Fares program is making a real, measurable difference the airline’s sustainability goals.

4. Showcasing the Value of Sustainable Travel Solutions

Sustainable travel solutions are an essential part of the journey towards becoming more eco-friendly. From reducing energy consumption to making more informed travel decisions, it’s no wonder that these solutions are becoming ever more popular. Here’s how to show customers the real value of sustainable travel solutions:

• Focus on affordable options: Customers appreciate the convenience of sustainable solutions, but they also like to know their options are affordable. Highlight budget-friendly options that don’t come at the cost of environmental impact.
• Flaunt the practical: Sustainable travel isn’t just about reducing emissions – it’s about getting the job done properly. Showcase how investing in these solutions makes your business more efficient, saves money and time, and enhances customer satisfaction.

By demonstrating the practical value and cost savings of sustainable travel, you can make your business a leader in eco-friendly practices. Sustainable travel solutions are an investment in both the environment and your business – and now customers can see that too.

The success of Lufthansa Group’s Green Fare initiative has been clear. With 200,000 passengers taking the plunge and buying green, the message is clear: travelers are taking responsibility and caring for our planet. To the pioneers who have taken the plunge and purchased Green Fares, we thank you for your contribution to a greener world!