Salamander Hotels & Resorts Rebrands for 10th Anniversary

For the last decade, the Salamander Hotels & Resorts brand has become synonymous with exceptional service, luxurious amenities, and unforgettable experiences. To mark its 10th anniversary, this iconic brand is now rebranding to become even more special, thus offering the next level of luxury lifestyle.

1. A Decade of Change: Salamander Hotels & Resorts Rebrands for 10th Anniversary

A decade is a long time to stay the same. And with the world increasingly globalizing, companies must
continue to innovate and adapt to stay ahead of the competition. This is the philosophy Salamander Hotels &
Resorts held to when it announced its rebranding for its upcoming 10th anniversary. The international
hospitality group wanted to ensure its guests, old and new, continue to be provided with an unforgettable
experience, and their new branding provides this.

The group’s transformation was driven by the guest experience – that is, how they are served and how they
feel when staying at one of the group’s 265 member locations. This meant modernizing its on-site amenities
and services.

• Salamander unveiled their new 10-star service guarantee, which allows customers to receive personal
  assistance from check-in to check-out.
• A brand-new mobile app makes the experience entirely digital; check-in, access customized
  recommendations, order room service and more for a seamless stay.
• The free Salamander passport program now allows members to access exclusive experiences and
  rewards.
• The Salamander PromiseTM further guarantees guests that their stay will be worry-free, with 24-
  hour guest assistance.

Salamander Hotels & Resorts stayed true to its mission to deliver authentic experiences tailored to
their guests’ needs. The rebranding hasn’t forgotten about the comfort and convenience elements either;
modernizing amenities and providing a technologically advanced experience, so rising to the top of the
hospitality industry is simple.

2. Unique Brand Transformation to Celebrate Milestone

Marking a milestone for your brand doesn’t just have to be about remembering the past. It can be an opportunity to revolutionize your look and start anew. Branding is about identity and reinvesting your commitments. Below are some ways to make sure your transformation honors the legacy of your brand.

• Design: A visual transformation is the most obvious way to mark a milestone. Go back to the drawing board and rethink the colors, fonts, images, and overall layout for your website, social media accounts, or other products. Your design should authentically reflect your brand while also communicating the importance of the milestone.
• Content: An old adage goes “action speaks louder than words.” When celebrating a milestone, it’s important to be transparent with your customers. Communicate what the milestone means to your team and genuinely showcase your strong ties. Whether it’s highlighting everyday staff or creating customer campaigns, make sure your content is meaningful and engaging.
• Partnerships: If you have partners contributing to your business, now is the perfect opportunity to honor them with the milestone. Showcase their expertise and what it means to collaborate. The milestone is a great way to emphasize the entire team’s hard work and success in reaching the goal.

Your milestone celebration should go beyond the standard festivities. Think outside the box when designing new looks, finding meaningful content, and tying in valued partnerships. With these unique brand transformations, you can celebrate your milestone and construct a promising legacy your brand can proudly stand for.

3. An Unforgettable Experience for Guests at Salamander Hotels & Resorts Locations

When guests stay at any of the Salamander Hotels & Resorts locations, they don’t just get a stay, they get a journey. At every one of the luxury locations, visitors are treated to unforgettable experiences that will stay in their memory for years to come. Here are some of the ways that Salamander Hotels & Resorts surpasses the typical stay:

• Unrivaled Hospitality: Every staff member by Salamander Hotels is dedicated to providing top-tier hospitality to guests. From the moment they check in, guests feel not just welcome, but like they are part of a truly unique experience.
• Shareable Experiences: Not only can guests take in the unique experiences of each Salamander Hotels & Resorts locaion, but the memories they create can be shared with friends and family well after the stay is over.
• Extraordinary Cuisine: From bistro-style cuisine to decadent five-star dining experiences, the food menu at every location is the epitome of luxury. Guests can experience the best flavors and ingredients as well as dishes crafted by world-class chefs.
• Spectacular Views: Locations all over the globe combine unparalleled views with cutting edge modern architecture or timeless classical design. Whether visitors are soaking up a breath-taking sunset or just enjoying the beauty of the environment, Salamander Hotels & Resorts locations are perfect for those moments.

Every visit to a Salamander Hotels & Resorts location is an opportunity for a guest to take a trip like none other. The lasting memories created, whether it’s through the exceptional cuisine, world-class hospitality, or dramatic settings, will always be cherished. It’s the type of stay that’s truly unforgettable.

4. Salamander Hotels & Resorts: Refined for the Future and Beyond

Salamander Hotels & Resorts is elevating the present state of hospitality with remarkable innovation. The global brand is on the cutting edge of technology and modern amenities, delivering unprecedented sophistication of service.

Salamander’s commitment to excellence can be experienced in every aspect of a customer’s stay. Luxurious details, such as smart thermostats, waterproofed mattresses, and upgraded bathroom fixtures, all bring a refreshed sense of convenience and style. Each property offers packages tailored to the individual; from spa services to daily breakfast for two, Salamander will provide all the comforts needed for a stay to remember. A brand-wide focus on sustainability ensures that these amenities are built upon a strong foundation of environmental responsibility.

• Next-generation Technology – Advanced systems that provide precision control from the comfort of one’s room.
• Highly-Detailed Design – From bold upholstery to walk-in showers, a stay at Salamander is an experience in luxury.
• Perfectly-Integrated Services – From catering services to spa and salon treatments, the Salamander team will bring the world of hospitality to any gathering.

As Salamander Hotels & Resorts proudly celebrates its 10th anniversary, one thing is clear: We will continue to strive for excellence as we bring that special Salamander touch to more people across the globe. Here’s to another 10 years of success!