A&K Shares Surprising Findings From Antarctica Guest Survey

As the world is learning more about the environment and species in Antarctica, A&K has conducted a special survey of their guests to uncover interesting and surprising findings from their recent visits. Read on to learn more about their research and the discoveries that have been made regarding the animal, geological, and human inhabitants of this unique continent!

1. A&K Shares Unprecedented Results of Antarctica Guest Survey

Adventure and Knowledge (A&K), a luxury tour provider, released the first ever survey results from their Antarctica guests, and discovered some incredible insights. Unsurprisingly, their Antarctic tour garnered high praise, as visitors overwhelmingly praised the safety measures, and the overall experience.

The survey revealed a number of noteworthy results:

90% of guests reported that they felt “well cared for” throughout their tour.
98% were satisfied with the organization of the tour, citing the comprehensive itinerary and attentive staff.
95% said they would recommend A&K to family and friends.

No other tour operator could boast such staggering numbers! But the survey also revealed further information which provided an even deeper insight into the guest’s experience.

2. What Did The Survey Find?

The survey found that some of the key challenges that employees face are:

Lack of career growth opportunities

Low job satisfaction

Difficulty balancing work and life

Feeling their work wasn’t valued

Employees reported feeling detached from their companies, and as a result, lower engagement levels. They spoke of little recognition for their accomplishments and fewer chances for advancement. In addition, many cited difficulty in juggling work and personal life demands, leading to burnout and exhaustion. Ultimately, the survey found that employees lack a sense of connection with their respective workplaces.

3. Unexpected Insights Into Visitor Experiences

Go Beyond Average Experiences

In the age of consumer curiosity, there is no one right way to measure visitor experiences. To capture unexpected insights, look beyond traditional measures of success and try to understand visitor motivations. Finding triggers and opportunities can help you transform every consumer touchpoint into an original and personalised experience. Consider creative ways to measure the visitor journey. For example:

Observe reactions in different environments.
Track impulsive purchases.
Survey customers at intervals.
Collect customer feedback.

Unexpected insights can reveal what visitors like, dislike and ultimately shape their journey. Knowing what visitors look for and how they’re reacting can help you evaluate and innovate. Create experiences that go beyond average. Examine all the elements that drive visitors and use small, unexpected details to surprise and delight your target audience. Create feeling of anticipation. Gift visitors with an unforgettable journey.

4. How This Research Impacts Antarctic Tourism

The scientific research conducted in Antarctica extends far beyond the continent itself and can have a dramatic effect on Antarctic tourism. Understanding how the environment, wildlife, and human populations are linked together is crucial for tourism to this unique destination. Here are a few ways this research is impacting tourism:

Tourists to Antarctica are able to enjoy the landscape more fully when they understand the significance of the environment and the wildlife that inhables it. This knowledge is colorfully described in new guidessharing the findings of recent research.
More mindful travel practices are encouraged as tourists gain greater consciousness of how their actions, and the actions of others in their travel group, might negatively impact the pristine environment of Antarctica.

Research has also played a major role in understanding the impact of human activities on Antarctic tourism. By mapping popular tourist pathways, researchers are helping to plan when and where visitors should visit, and identify potential areas for future development. Clearly, this research is instrumental to the successful and sustainable management of Antarctic tourism, both for travelers and the local environment.

The conclusion of this survey certainly provides us with surprising insight into how our Antarctic guests view their experiences and what they are hoping to see in the future. With this newfound understanding, A&K can continue to provide the unparalleled adventure experience travellers have come to expect in this unique region of the world.