September 14, 2023 UAE’s Rotana expands into Senegal Set to take its hospitality experience to more cities and countries, Rotana has announced its latest venture to expand its presence to Senegal. Encouraged by the growing tourism sector of the country, the UAE-based hotel brand is destined to fly high in this vibrant and vibrant African country. 1) Exploring Uncharted Territory: Rotana Sets Sights on Senegal Rotana, the leading global hotel management company from the Middle East, has set its sights on the historic African nation of Senegal. With ambitious and exciting plans for the future, the firm is ready to explore this uncharted territory through its first hotel in the country. From energy-efficient buildings to innovative concepts, Rotana creates sustainable hospitality experiences for all its guests. This means that those visiting the Senegalese hotel in 2021 can enjoy a variety of benefits from the chain, such as: Investment in Local Communities:Rotana prioritizes sustainable investments that provide tailored support to local communities. Modern Amenities:Everything from state-of-the-art exercise studios to upscale restaurants and lounges are all made available. Exceptional Customer Service:Whether it’s a stay or a meal, Rotana prides itself on providing exceptional customer service. Since its foundation in 1992, Rotana has opened over 100 hotels across the Middle East, Africa, and South Asia. With the opening of the Rotana hotel in Senegal, the firm continues to expand its influence even further. 2) Expansion Plans: Rotana Announces Plans to Break into Senegalese Market Rotana Hotels and Resorts have announced their plan to break into the Senegalese market. With a mix of expanding their existing properties and opening new properties in the country, Rotana plans to bring its signature quality service to the West African market. The regional hotel chain is looking into building on existing success and will investigate a strategic expansion plan that focuses on capitalizing on key locations throughout Senegal. Hotel amenities will highlight the culture of the country, while also keeping with innovative design standards and Rotana’s cutting edge service: Exclusive Beachfront Locations: Each Rotana property will have access to some of the most unique and luxurious beachside locations. Fine Dining: Local and international cuisine will be available in each establishment, curated for a wide variety of attendees and guests. Entertainment Options: Special services and entertainment activities have been put in place for visitors seeking relaxation, recreation, and fun. The much sought-after chain expects the Senegalese market to perform well. With a wealth of nearby markets and specialties, Rotana plans to bring in guests and customers from all around the world. 3) LRHI to Support Rotana in their Expansion Efforts In furtherance of our aim to support the growth of tourism and the hospitality industry in the UAE, LRHI has proudly partnered with Rotana, one of the country’s most renowned hotel management companies. Our collaboration will enhance the wide portfolio of services offered at both existing and future Rotana outlets across the region. LRHI will offer consultancy services such as financial and investment modelling, asset management, and operational reviews. In addition, and in keeping with our long standing approach to sustainable development, LRHI has also committed to provide advice on the incorporation of green principles at various stages of the hotel development process, as well as to advise on the successful implementation of these principles within operations. Financial and Investment Modelling: Evaluation of capital structure, pricing strategies,and investment opportunities. Asset Management: Analysis of the assets portfolio, targeted guest profiling, and yield management. Operational Reviews: Technical and financial audit of the outlets existing operations, and feedback on their best practices. Sustainable Development: Evaluation of green principles during development, and effective implementation during operations. 4) Boasting a Diverse Range of Accommodation Options, Rotana Begins Bold New Chapter For travelers who want convenience and comfort, Rotana has a lot to offer. From luxurious beachfront suites to cozy urban retreats, the hotel chain boasts a wide range of accommodation options: Luxury hotel suites: Relax in opulence with modern amenities such as a state-of-the-art sound system, flat-screen TV, and Wi-Fi. A variety of suites are available to suit travelers’ needs. Family villas: Ideal for those traveling with children, family villas feature two bedrooms, a fully equipped kitchen, and a terrace. Bungalows: Beach lovers can kick back in one of Rotana’s beachfront bungalows, with direct access to the sand and a private plunge pool. In addition, Rotana also offers serviced apartments, rooftop penthouses, and fully-furnished studio rooms to provide a home away from home experience for its visitors. With all these accommodation options, Rotana is ushering in a bold new chapter in the hospitality industry. The UAE’s expansion into Senegal is a brilliant move that is helping to solidify the country’s role as a global leader in the hospitality industry. With the Rotana group breaking new ground, they are sure to inspire countless other entrepreneurs to experience the many benefits of setting up shop in Senegal. Now more than ever, the country is open for exploration and a fantastic destination for any traveler. 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